A prestigious retailer was selling in an international market, but experiencing “lukewarm sales performance”.
Advantage Advisors Group performed a root cause analysis for the customer and identified two areas they could improve:
1. Brand Awareness. While our customer is a prestigious, well-known brand in Europe, they lack that visibility in Asia. Considering the nature of the brand, we integrated a two-pronged approach: online and offline marketing campaigns. A billboard was set up on one of the most prominent streets in the country’s biggest cities and social media platforms were also activated. Combined, this campaign established a meaningful brand experience for our customer.
2. Localization. Localization does not equal translation i.e. simply translating a website to a local language will not satisfy your consumers’ needs. Our customer entered a market where consumers typically made purchases through their mobile devices rather than PCs and therefore needed a responsive (mobile-friendly) website redesign. This modification of our customer’s website resulted in a significant improvement for the consumer’s buying experience.
Result: HAPPY Customer…