However, they faced several challenges:  they were not familiar with China’s e-Commerce import regulation; they had a limited marketing budget; they had no physical location in China where they could provide return service for their consumers.

To address the first challenge, Advantage Advisors Group worked with the fashion platform to identify a comprehensive product list that divided them into two groups: one was defined as “issue free” items that would pass through customs without delays, and another was defined as ”sensitive” items that certain limitations would apply to. With this knowledge in hand, our customer is empowered to manage their consumers’ buying experience by calculating the transit time more effectively.

Traditionally, this fashion platform would require a huge marketing budget to effectively penetrate a new foreign market, especially when faced with many unknown factors.  Nonetheless, Advantage Advisors Group managed to launch and execute a successful marketing campaign by utilizing our digital marketing tools on their tight budget.